The Lady from the Daily Mail...

Who would have guessed? When I had photographed this woman six months ago I do not recall a big rock on her finger then)...Update: the wedding is in June and as I loved to say when I lived in NYC "Mazel Tov"

First Impressions: There is a dystopian vibe is in the air...

Some Of The Faces of the Fashion Business....

London was eletric last night...

Excitement in the air last night, with events all over town, to launch London Fashion Week which starts today.

My first stop was the VOGUE and GUESS Jewellery Event in Knightsbridge...

I had planned on attending all the events I'd promised to photograph at but once I'd gotten settled at Guess I couldn't managed to leave.

A special thank you to Audrey, Hannah and Charlotte for a great evening....

Also, I need to conserve energy to get up early and go to Somerset House to take lots of photos which I will share with you over the coming weeks...

Best Regards, Robert Cassidy, StyleScout LDN

Friction on the Front Lines of Fashion in LDN...

Not till the final day of LFW last season did it get crazy! For example as I got onto one knee to shoot a close-up, this mad student literally pushed in front of me to steel my shot, needless to say I was a little irritated... Knit Collar >>>>

I know a full-moon is looming but yesterday was beyond trying. Especially dealing with some of the smaller understaffed PR firms in LDN (you know who you are)...

Believe me, it's never fun having a PR person meltdown over the telephone and hang-up on you twice... The PR professional I was calling was trying to juggle too many calls simultaneously and misconstruing all their conversations, while repeatedly asking (screeching at) me "what exactly is the purpose of your call?" whilst in the same breath saying to us both "you know what you said!" as I wonder who are they, speaking to us in that tone? Small designers pay good money in good faith, to have to rely on them to promote their names...

They are all mad and the show is not actually scheduled till tomorrow... but it already seems to have kicked off... I hope that style and fashion manages to be as mad as usual, then it all will have been worth it.. because let's be honest that's what keeps people coming back to London...

Loved this woman's look, especially her make-up...

Below, two stylish ladies with tickets to the Vivienne Westwood show last season...

Kitty McGee -who's now, Press Officer for Womenswear at Selfridges (former press officer at the BFC)- and her LFW colleague, still smiling on the last day of last season's fashion week...

Fashion forward...

I love shorts and have been wearing them throughout this past winter; cutting down heavy old cords and other traditional gear to re-assemble for a post modern feel...

Meanwhile, if I were to start reporting on designers new to me I would award YENIKOLKA/ Berlin "4 sheers" with a possible "5 "

Five, if they source their fabrics in a smart way, such as re-cycling (which makes the clothing more expensive) or buying closeouts which I prefer.

I like designers who buy closeout because it makes the finished pieces less expensive for them to make and us to buy and much more desirable and exclusive because of a one-of-a-kind- air around it >>>

The only pieces I did'nt love were the items cut from fake-fur instead of that I would have used a good heavy corduroy and given it a hard wash and strong press to soften and distress...

Remembering September...

A fashion and communications student filming with a fun crew of students last LFW. I remember them as her group were very funny to watch.

She always seemed to be working very hard schlepping and chasing after colleagues who would spot funny subject to photograph or film. While the boys in the crew were always running off, leaving her to schlep the heavy equipment in those shoes...

Scandinavian's living in London

Sunday bonus...

I usually only publish six days a week but because I have not recently had a good editorial chance to include these photos but because I'm having a bit of a spring clean wanted to get these out there before London Fashion Week...

Also the BBC were filming for a BBC program about bloggers to be shown on BBC 4 around now... If anyone catches it please let us know as we have dumped our TV a while back...

First Job in Fashion...

Photographed on Redchurch St, selling clothes out of a loading-bay last Sunday...